Client: Parkview Holdings Limited
Completion: 2012

Parkview Green is a mixed-use development in Beijing, famous for its many art pieces including a series of Salvador Dali sculptures.

It would have been easy to simply design surrealist pieces echoing the Dali influence; but the challenge was not to mimic – and thus compete – but to complement and add another layer of experience. Our conceptual solution was to develop an understated, white set of signs, then to embellish connectors with small surreal elements that were not immediately apparent, that waited to be discovered.

The result was well received by both client and public.