Client: New World China Land Ltd.
Completion: 2020

K11 is the 1st retail mall with the brand values of ‘Art-People-Nature’. In Wuhan K11, we introduced “through the Nature portal” into “the world of shopping fantasy” to enhance its brand values and Shopaholic interior concept. We designed a yellow/pink/blue colour coded signage system to match the interior colour zoning of family/women/men, used a giant retail magazine video wall, humanized shopping-bag directories and futuristic neon supergraphics to build the Shopaholic fantasy mood. Even toilet signs and graphics are customised to match the 4 different toilet functions and interior themes.