For Graphia the new millenium marked twenty years of design in Asia. In the early days the firm pioneering environmental graphics to developers throughout Asia, expanding the value of such services as building identity and wayfinding systems. The firm established itself as the leader in a field that began to grow throughout the region, and by the end of the '90's Graphia found itself at the forefront of the design renaissance in China.

The firm has more recently been responsible for developing spatial branding as a powerful and specialised discipline serving individual corporations, as well as buildings, multi-function campus's and regional developments. The firm's chairman, Dave Osborne, was responsible for designing the first degree-level teaching module on the subject at HK Polytechnic University, and is a frequent speaker on spatial branding at conferences and seminars.

With a solid background working on some of Asia’s most prestigeous building projects - developments that rank amongst the finest in the world - graphia|BRANDS has established itself as one of the most innovative corporate and spatial design firms in the region, and the first spatial branding firm in China today.